Our Omnibus Our Omnibus

Our Next Omnibus:

June, 2017

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Testimonials Testimonials

“When in doubt, give the problem to Kim and Paul to sort out. Their professionalism, affordability and reliability makes Di Marzio first choice for me every time.”

Austin Begg
Chairman
Traffic Pty Ltd

"As a small organisation running on a tight budget in a niche area (CSR) it's not easy finding existing research, or funds to conduct a major study. But I am committed to keeping up with consumer trends that impact my clients, so Di Marzio's Omnibus survey has been a godsend. It's given me solid stats to back up gut feel, as well as being able to update pre-GFC stats. If you have a lingering question the Omnibus is a brilliant and cost effective way to get the answer."

Hailey Cavill
Founder and Director
Cavill + Co.

"The Di Marzio team are always reliable and easy to deal with. Kim is an expert with data and one of the most respected figures in the industry. The team has been quick to understand what we are trying to achieve and advise us on the most cost-effective approach to make it happen. We have benefited from the new ideas they have brought to the table which have seen our research reach more people and have a greater impact. Having used other research companies I can say that Di Marzio is without question the best value and most innovative research and strategy team I have dealt with."

Hugh Tobin
Senior Manager, Media & Communications
Sensis

"The name Di Marzio has been synonymous with quality in Market Research since the days of the Worthington Di Marzio partnership of the 1990’s. I have had the pleasure of working with Kim since those days and have always appreciated his meticulous attention to detail and the thoughtful insights that he brought to any project he has been involved with.

Now with Paul Di Marzio joining the firm many new areas of specialisation have been adopted in particular in the areas of Online Research and the use of Social Media and that same dedication to quality research has been maintained. Between them they have embraced the modern methodologies employed by the Market Research industry as well as continuing with the more traditional methods practiced over the years utilising over three decades of experience with the industry and their understanding of client needs.

The loyalty of their client base speaks volumes with regard to the value their experience and knowledge brings to each and every project they undertake. I look forward to a long association with both Kim and Paul in the years ahead."

Brendan Pell
Director - Analytical Services
MarketMetrics

“We have been dealing with Di Marzio Research since 2000. During this time they have always acted with integrity and professionalism on our market research projects. They are very responsive and reliable and provide insights we value to assist us in our marketing decision-making. When it comes to market research they are an integral part of our team.”

Daniella Santilli
Bathroom Business Manager
Reece

“As National Marketing & Business Development Manager at CPA Australia and later as General Manager Marketing & Business Development at the Law Institute of Victoria I worked closely with Di Marzio Research on a number of significant research projects. They could always be relied upon to deliver quality work of the highest standard. Because they understood our business they were able to provide valuable guidance and direction to assist with business strategy and decision-making. They are professionals who really know their stuff!"

Sue Noble
CEO
Volunteering Victoria

"I've worked with Kim and Paul over a number of years at various times.

Di Marzio Research has every time been both thorough and careful in their collation/collection of research information and in their provision of accurate and properly constructed data files.

I'd have to say that it's always a pleasure doing business with them!"

Scott MacLean
Director - Data Science
Nulink Analytics

“Placing insightful and effective research meat onto the bone has been provided to STIHL by Kim Di Marzio for the past 10 years.”

Robert Ross
Marketing Manager
Stihl

"The team at Di Marzio is all about substance.  What I love about working with them is that they focus on delivering rigorous simple insight without the fluff.  They are pragmatic in their recommendations and I always feel like they are representing our company as if it were their own.  I felt the work they did on our value proposition research was great value and delivered critical business insights.  They are the perfect research partner for us and I highly recommend them to any company who is looking for data and insights to help inform their business decisions."

Briony Cliffe
Marketing Manager
Dimple

"I have collaborated with Kim and Paul at Di Marzio Research on projects for Government and in the not for profit sector and have always found them to be professional but very easy to work with and deliver exactly to the brief. Kim and Paul have always succeeded in finding a solution to my research needs within the budget and timelines and are able to quickly understand and navigate any sensitivities of the issue and hit the ground running. Di Marzio Research are a pleasure to work with!"

Georgia Nicholls
Senior Advisor - Government Relations & Communications
Victorian Taxi Association

 

"Kim DiMarzio and DM Research were instrumental in clearly identifying our branding position in our key market areas. The information provided was not only timely, but also useful in assisting us to develop a clear strategic direction for communication and raising brand awareness. Their speed and professionalism to provide well researched data was critical in the assessment of our current brand reputation and enabled us to take strong steps to reposition ourselves in our local catchment areas."

Glenn Kruithoff
Director of Corporate Services
Flinders Christian Community College
 

"We have partnered with Di Marzio Research on a number of major research projects, typically for clients in the government sector. They deliver useful insights and quality reports. We have always been impressed by Kim’s thinking, approach and expertise. He is flexible and responsive, and he and his team present their findings in a clear and compelling manner.

Di Marzio Research is a quality outfit and we look forward to continue working with them. "

Angela Scaffidi
Partner and Head of Change
SenateSHJ

“I have had the pleasure of working with Di Marzio Research on a number of Market Research projects. Kim and his team are reliable, professional and deliver results on time. I would have no hesitation in recommending Kim to other people.”

Misti Neef
Previously Marketing Manager
Queen Victoria Market

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Another Year of Christmas Cheer…OR IS IT?

Another Year of Christmas Cheer…OR IS IT?
Wow, another year has nearly passed us by and with Christmas on the horizon it was time to find out whether Australians continue to feel stressed about the silly season. According to the latest Christmas Stress Index (CSI*) score, it appears we are. The CSI was originally developed by data scientists Nulink Analytics and has been conducted together with Di Marzio Research for the last five years. The CSI elicits a stress score based on eight attitudinal statements to determine the level of st...

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How compelling research helps Sensis demonstrate its expertise and build reputation in the media

How compelling research helps Sensis demonstrate its expertise and build reputation in the media
A key goal of Sensis is to connect Australian consumers with businesses, especially small and medium businesses (SMBs) and government via its various products and digital services. An enabling factor is having a positive reputation – Sensis is known as a trusted marketing partner to SMBs. Market research plays a major role in helping Sensis regularly scrutinise the marketplace to better understand relevant trends and issues. This in turn assists Sensis to develop products and services wh...

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Tweet, Tweet! A little birdy told me...

Tweet, Tweet! A little birdy told me...
Reflections from the 2016 AMSRS Conference The 2016 AMSRS conference in Melbourne provided an array of entertaining and enlightening moments many of which were captured in the Twittersphere for all to see on the big screen in Plenary Hall. Here’s a recap of what I tweeted (@DiMarzioRsearch) and shared throughout the two days using #AMSRS… It began with Richard Silberstein (Chairman of Neuro-Insight) shedding some light on use of neuro science and its influence on advertising effe...

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Behind the Business: Homework

Behind the Business: Homework
In the second instalment of ‘Behind the Business’, Paul describes his experiences working from a home based office. Entrance to our home based office Homework. It’s generally a term people associate with school but in my case, it has carried over into my working life. In fact, I’ve spent quite a lot of my career based at a home based office (6 years). Funnily enough, it’s the study at my parents’ house (which was converted into an office) and is the same...

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Behind the Business: Like Father, Like Son

Behind the Business: Like Father, Like Son
In the first of a short series of blogs entitled ‘Behind the Business’ Paul describes what it is like to work in a family business alongside ‘the boss’ Kim. Kim (left) and Paul together early in Paul's career.  Wow! This year marks my 10th anniversary of working in Market Research, most of which I’ve spent working in the industry alongside my dad. This got me thinking, I wonder how many others work in a business with their family and how do they find it. ...

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Ahhhh Christmas is coming

Ahhhh Christmas is coming
The latest Christmas Stress Index (CSI) results reveal that Australians continue to feel stressed about the festive season. In our fourth annual survey which was hosted pro bono by Survey Sampling International (SSI) in November 2015, we asked 2,020 Australians about their attitudes towards Christmas.  The findings revealed an overall CSI score of 52 placing us in the 'high stress' category - and it's been that way since 2012. This year an article about the CSI was published in Research N...

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Sensis e-business Report 2015 - The online experience of Small and Medium Enterprises

Sensis e-business Report 2015 - The online experience of Small and Medium Enterprises
We’re pleased to have worked on the latest Sensis e-business annual survey about technology use and e-commerce among 1,000 Small and Medium Enterprises (SMEs) and 800 adult consumers across the nation. This study covered a lot of ground and a snapshot of key results is presented in the infographics below but we’d like to draw attention to three instructive findings in particular… Many mobile users (78%) like to use their phone for maps and directions and most SMEs (81%...

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Marketing challenges Gen Y business owners

Marketing challenges Gen Y business owners
As part of the Sensis Business Index conducted in March 2015, we included a series of questions about marketing which unearthed some interesting results. One finding of particular interest was recently published in the Herald Sun (15th July, 2015) entitled ‘Generation Y’s marketing social stigma’. It highlights that marketing is one of the major challenges faced by young business owners or managers with 51% aged under 30 claiming they spend no time marketing their business ...

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Follow Us On Twitter Kim Di Marzio
Director
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Senior Research Manager
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