Our Omnibus Our Omnibus

We now offer a weekly omnibus service sampling 1,000 people across the nation.  

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Testimonials Testimonials

“We have been working with Di Marzio Research since 2000. During this time they have always acted with integrity and professionalism on our market research projects. They are very responsive and reliable and provide insights we value to assist us in our marketing decision-making. When it comes to market research they are an integral part of our team.”

Daniella Santilli
Bathroom Business Manager

"I have collaborated with Kim and Paul at Di Marzio Research on projects for Government and in the not for profit sector and have always found them to be professional but very easy to work with and deliver exactly to the brief. Kim and Paul have always succeeded in finding a solution to my research needs within the budget and timelines and are able to quickly understand and navigate any sensitivities of the issue and hit the ground running. Di Marzio Research are a pleasure to work with!"

Georgia Nicholls
Former CEO
Victorian Taxi Association


"Kim DiMarzio and DM Research were instrumental in clearly identifying our branding position in our key market areas. The information provided was not only timely, but also useful in assisting us to develop a clear strategic direction for communication and raising brand awareness. Their speed and professionalism to provide well researched data was critical in the assessment of our current brand reputation and enabled us to take strong steps to reposition ourselves in our local catchment areas."

Glenn Kruithoff
Former Director of Corporate Services
Flinders Christian Community College

“As National Marketing & Business Development Manager at CPA Australia and later as General Manager Marketing & Business Development at the Law Institute of Victoria I worked closely with Di Marzio Research on a number of significant research projects. They could always be relied upon to deliver quality work of the highest standard. Because they understood our business they were able to provide valuable guidance and direction to assist with business strategy and decision-making. They are professionals who really know their stuff!"

Sue Noble
Former Director Member and Partner Engagement
IPAA Victoria

"I've worked with Kim and Paul over a number of years at various times.

Di Marzio Research has every time been both thorough and careful in their collation/collection of research information and in their provision of accurate and properly constructed data files.

I'd have to say that it's always a pleasure doing business with them!"

Scott MacLean
Director - Data Science
Nulink Analytics

"Di Marzio Research has supported the Australasian Sonographers Association for over a decade to develop and undertake assessment of the employment issues faced by sonographers. Over the years their advice and expertise has been highly valued and enables us to gain significant industry insights. Their guidance on contemporary practice to achieve the best outcomes from one year to the next were invaluable."

Australasian Sonographers Association

"The name Di Marzio has been synonymous with quality in Market Research since the days of the Worthington Di Marzio partnership of the 1990’s. I have had the pleasure of working with Kim since those days and have always appreciated his meticulous attention to detail and the thoughtful insights that he brought to any project he has been involved with.

Now with Paul Di Marzio joining the firm many new areas of specialisation have been adopted in particular in the areas of Online Research and the use of Social Media and that same dedication to quality research has been maintained. Between them they have embraced the modern methodologies employed by the Market Research industry as well as continuing with the more traditional methods practiced over the years utilising over three decades of experience with the industry and their understanding of client needs.

The loyalty of their client base speaks volumes with regard to the value their experience and knowledge brings to each and every project they undertake. I look forward to a long association with both Kim and Paul in the years ahead."

Brendan Pell
Director - Analytical Services

“I have had the pleasure of working with Di Marzio Research on a number of Market Research projects. Kim and his team are reliable, professional and deliver results on time. I would have no hesitation in recommending Kim to other people.”

Misti Neef
Marketing Manager
Brimbank Shopping Centre


"The Di Marzio team are always reliable and easy to deal with. Kim is an expert with data and one of the most respected figures in the industry. The team has been quick to understand what we are trying to achieve and advise us on the most cost-effective approach to make it happen. We have benefited from the new ideas they have brought to the table which have seen our research reach more people and have a greater impact. Having used other research companies I can say that Di Marzio is without question the best value and most innovative research and strategy team I have dealt with."

Hugh Tobin
Former Senior Manager, Media & Communications

“When in doubt, give the problem to Kim and Paul to sort out. Their professionalism, affordability and reliability makes Di Marzio first choice for me every time.”

Austin Begg
Traffic Pty Ltd

“Placing insightful and effective research meat onto the bone has been provided to STIHL by Kim Di Marzio for the past 10 years.”

Robert Ross
Former Marketing Manager

"The team at Di Marzio is all about substance.  What I love about working with them is that they focus on delivering rigorous simple insight without the fluff.  They are pragmatic in their recommendations and I always feel like they are representing our company as if it were their own.  I felt the work they did on our value proposition research was great value and delivered critical business insights.  They are the perfect research partner for us and I highly recommend them to any company who is looking for data and insights to help inform their business decisions."

Briony Cliffe
Retail Marketing Manager
McMillan Shakespeare Group

"We have partnered with Di Marzio Research on a number of major research projects, typically for clients in the government sector. They deliver useful insights and quality reports. We have always been impressed by Kim’s thinking, approach and expertise. He is flexible and responsive, and he and his team present their findings in a clear and compelling manner.

Di Marzio Research is a quality outfit and we look forward to continue working with them. "

Angela Scaffidi
Partner and Head of Change

"SuperFriend has had the privilege of working with Kim and Paul over the last 12 months. Kim and Paul always have the best interests of SuperFriend and our Partners at the front of their minds and are very responsive and adaptive to changing needs.

What has been most valued is that Kim and Paul have provided recommendations that have enhanced the projects beyond our initial expectations. This has been indicative of the passion and genuine care they show for their work and clients."

Dr Nerida Joss
Former Insights and Impact Manager

Emma Dunstan
Former Program Manager

"As a small organisation running on a tight budget in a niche area (CSR) it's not easy finding existing research, or funds to conduct a major study. But I am committed to keeping up with consumer trends that impact my clients, so Di Marzio's Omnibus survey has been a godsend. It's given me solid stats to back up gut feel, as well as being able to update pre-GFC stats. If you have a lingering question the Omnibus is a brilliant and cost effective way to get the answer."

Hailey Cavill
Founder and Director
Cavill + Co.

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Behind the Business: Like Father, Like Son

Behind the Business: Like Father, Like Son
In the first of a short series of blogs entitled ‘Behind the Business’ Paul describes what it is like to work in a family business alongside ‘the boss’ Kim. Kim (left) and Paul together early in Paul's career.  Wow! This year marks my 10th anniversary of working in Market Research, most of which I’ve spent working in the industry alongside my dad. This got me thinking, I wonder how many others work in a business with their family and how do they find it. ...

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Ahhhh Christmas is coming

Ahhhh Christmas is coming
The latest Christmas Stress Index (CSI) results reveal that Australians continue to feel stressed about the festive season. In our fourth annual survey which was hosted pro bono by Survey Sampling International (SSI) in November 2015, we asked 2,020 Australians about their attitudes towards Christmas.  The findings revealed an overall CSI score of 52 placing us in the 'high stress' category - and it's been that way since 2012. This year an article about the CSI was published in Research N...

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Sensis e-business Report 2015 - The online experience of Small and Medium Enterprises

Sensis e-business Report 2015 - The online experience of Small and Medium Enterprises
We’re pleased to have worked on the latest Sensis e-business annual survey about technology use and e-commerce among 1,000 Small and Medium Enterprises (SMEs) and 800 adult consumers across the nation. This study covered a lot of ground and a snapshot of key results is presented in the infographics below but we’d like to draw attention to three instructive findings in particular… Many mobile users (78%) like to use their phone for maps and directions and most SMEs (81%...

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Marketing challenges Gen Y business owners

Marketing challenges Gen Y business owners
As part of the Sensis Business Index conducted in March 2015, we included a series of questions about marketing which unearthed some interesting results. One finding of particular interest was recently published in the Herald Sun (15th July, 2015) entitled ‘Generation Y’s marketing social stigma’. It highlights that marketing is one of the major challenges faced by young business owners or managers with 51% aged under 30 claiming they spend no time marketing their business ...

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Market Research is seen as an industry of...?

Market Research is seen as an industry of...?
Market research is a fascinating industry but many people don’t really understand what we do. We wanted to find out how it is perceived so we asked 1,200 Australians about it. The results formed part of a presentation given to the Young Researchers Network by Paul Di Marzio entitled ‘Thinking about our industry - Perspectives of the market research industry from punter to boardroom.’ Here is a snapshot of what he presented...     The findings indicate th...

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How long before most Australians don't have a landline?

How long before most Australians don't have a landline?
We’ve been monitoring Australians’ telephone ownership in recent years and the latest results show landline ownership gradually declining whilst smartphone ownership increases. In fact, smartphone penetration has overtaken household landline incidence – 79% own a smartphone and 73% of households have a landline. The landscape has changed dramatically since 2011 when we found 39% with a smartphone and 82% of households with a landline.     We wonder when a majori...

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Have U Used Uber?

Have U Used Uber?
Have you heard of Uber? It's a ride sharing service which has become very popular in the US and was recently launched in Melbourne. The Victorian Taxi Association (VTA) was interested to find out who has used this service so we asked 600 Victorians via our online omnibus to find out.     We also asked about Taxi use and discovered that more than 10 times as many Victorians have ever used one.       It will be interesting to see whether Uber becomes more popular...

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Sensis Social Media Report

Sensis Social Media Report
Social media plays a big role in many Australians lives.  Whether it be for personal or business reasons (or both), many of us regularly 'check in' to keep an eye on what's happening in our digital world. Sensis recently published their latest Social Media report (on May 20, 2015) along with a media release about the finidngs.  We were very pleased to have written this report on their behalf which is based on telephone interviews with 1,100 businesses and 800 consumers across Australi...

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Follow Us On Twitter Kim Di Marzio
Mob: 0417 554 268

Follow Us On Twitter Paul Di Marzio
Senior Research Manager
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