Our Omnibus Our Omnibus

We now offer a weekly omnibus service sampling 1,000 people across the nation.  

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Testimonials Testimonials

"SuperFriend has had the privilege of working with Kim and Paul over the last 12 months. Kim and Paul always have the best interests of SuperFriend and our Partners at the front of their minds and are very responsive and adaptive to changing needs.

What has been most valued is that Kim and Paul have provided recommendations that have enhanced the projects beyond our initial expectations. This has been indicative of the passion and genuine care they show for their work and clients."

Dr Nerida Joss
Former Insights and Impact Manager

Emma Dunstan
Former Program Manager

"I have collaborated with Kim and Paul at Di Marzio Research on projects for Government and in the not for profit sector and have always found them to be professional but very easy to work with and deliver exactly to the brief. Kim and Paul have always succeeded in finding a solution to my research needs within the budget and timelines and are able to quickly understand and navigate any sensitivities of the issue and hit the ground running. Di Marzio Research are a pleasure to work with!"

Georgia Nicholls
Former CEO
Victorian Taxi Association


"I've worked with Kim and Paul over a number of years at various times.

Di Marzio Research has every time been both thorough and careful in their collation/collection of research information and in their provision of accurate and properly constructed data files.

I'd have to say that it's always a pleasure doing business with them!"

Scott MacLean
Director - Data Science
Nulink Analytics

"As a small organisation running on a tight budget in a niche area (CSR) it's not easy finding existing research, or funds to conduct a major study. But I am committed to keeping up with consumer trends that impact my clients, so Di Marzio's Omnibus survey has been a godsend. It's given me solid stats to back up gut feel, as well as being able to update pre-GFC stats. If you have a lingering question the Omnibus is a brilliant and cost effective way to get the answer."

Hailey Cavill
Founder and Director
Cavill + Co.

“When in doubt, give the problem to Kim and Paul to sort out. Their professionalism, affordability and reliability makes Di Marzio first choice for me every time.”

Austin Begg
Traffic Pty Ltd

“As National Marketing & Business Development Manager at CPA Australia and later as General Manager Marketing & Business Development at the Law Institute of Victoria I worked closely with Di Marzio Research on a number of significant research projects. They could always be relied upon to deliver quality work of the highest standard. Because they understood our business they were able to provide valuable guidance and direction to assist with business strategy and decision-making. They are professionals who really know their stuff!"

Sue Noble
Former Director Member and Partner Engagement
IPAA Victoria

"The name Di Marzio has been synonymous with quality in Market Research since the days of the Worthington Di Marzio partnership of the 1990’s. I have had the pleasure of working with Kim since those days and have always appreciated his meticulous attention to detail and the thoughtful insights that he brought to any project he has been involved with.

Now with Paul Di Marzio joining the firm many new areas of specialisation have been adopted in particular in the areas of Online Research and the use of Social Media and that same dedication to quality research has been maintained. Between them they have embraced the modern methodologies employed by the Market Research industry as well as continuing with the more traditional methods practiced over the years utilising over three decades of experience with the industry and their understanding of client needs.

The loyalty of their client base speaks volumes with regard to the value their experience and knowledge brings to each and every project they undertake. I look forward to a long association with both Kim and Paul in the years ahead."

Brendan Pell
Director - Analytical Services

"Di Marzio Research has supported the Australasian Sonographers Association for over a decade to develop and undertake assessment of the employment issues faced by sonographers. Over the years their advice and expertise has been highly valued and enables us to gain significant industry insights. Their guidance on contemporary practice to achieve the best outcomes from one year to the next were invaluable."

Australasian Sonographers Association

“I have had the pleasure of working with Di Marzio Research on a number of Market Research projects. Kim and his team are reliable, professional and deliver results on time. I would have no hesitation in recommending Kim to other people.”

Misti Neef
Marketing Manager
Brimbank Shopping Centre


"The team at Di Marzio is all about substance.  What I love about working with them is that they focus on delivering rigorous simple insight without the fluff.  They are pragmatic in their recommendations and I always feel like they are representing our company as if it were their own.  I felt the work they did on our value proposition research was great value and delivered critical business insights.  They are the perfect research partner for us and I highly recommend them to any company who is looking for data and insights to help inform their business decisions."

Briony Cliffe
Retail Marketing Manager
McMillan Shakespeare Group

“Placing insightful and effective research meat onto the bone has been provided to STIHL by Kim Di Marzio for the past 10 years.”

Robert Ross
Former Marketing Manager

“We have been working with Di Marzio Research since 2000. During this time they have always acted with integrity and professionalism on our market research projects. They are very responsive and reliable and provide insights we value to assist us in our marketing decision-making. When it comes to market research they are an integral part of our team.”

Daniella Santilli
Bathroom Business Manager

"The Di Marzio team are always reliable and easy to deal with. Kim is an expert with data and one of the most respected figures in the industry. The team has been quick to understand what we are trying to achieve and advise us on the most cost-effective approach to make it happen. We have benefited from the new ideas they have brought to the table which have seen our research reach more people and have a greater impact. Having used other research companies I can say that Di Marzio is without question the best value and most innovative research and strategy team I have dealt with."

Hugh Tobin
Former Senior Manager, Media & Communications

"Kim DiMarzio and DM Research were instrumental in clearly identifying our branding position in our key market areas. The information provided was not only timely, but also useful in assisting us to develop a clear strategic direction for communication and raising brand awareness. Their speed and professionalism to provide well researched data was critical in the assessment of our current brand reputation and enabled us to take strong steps to reposition ourselves in our local catchment areas."

Glenn Kruithoff
Former Director of Corporate Services
Flinders Christian Community College

"We have partnered with Di Marzio Research on a number of major research projects, typically for clients in the government sector. They deliver useful insights and quality reports. We have always been impressed by Kim’s thinking, approach and expertise. He is flexible and responsive, and he and his team present their findings in a clear and compelling manner.

Di Marzio Research is a quality outfit and we look forward to continue working with them. "

Angela Scaffidi
Partner and Head of Change

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Researchers need to make a call

What does this mean for market research? The ability to reach certain segments of the population via Computer Aided Telephone Interviewing (CATI) is becoming increasingly difficult, as is the willingness to participate in a telephone survey. This needs to be considered when contemplating a CATI methodology for market research projects because alternative solutions (possibly incorporating smartphones), could be more effective in reaching your target audience as well as che...

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Have you ever called 000?

In our most recent online omnibus survey (June 2013), we asked Australians about the emergency services number 000 and found 97% are aware of it.  This comprised of... 46% who have called it, 47% who are aware of it but have never called it, 4% who have had someone call it for them on their behalf.   If you're interested to learn more about the types of people who have used this service, please contact Paul or Kim Di Marzio....

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What's better than money?

As many Australians begin to think of the treats they will buy with their tax refund, new research conducted by Di Marzio Research on behalf of Cavill + Co suggests they might be happier if they give it away instead! Click on the following link to learn more... http://www.cavill.com.au/index.php?pg=1362...

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Are Australian Seniors 'switching on' to technology?

Di Marzio Research has teamed up with Latitude Insights to produce "Switched On" a comprehensive study of Australian Seniors and their relationship with technology. Some of the findings were quoted in an article entitled 'Online Life for Seniors' published in Aged Care Insights magazine (Edition 80. December - January 2014).  See http://apnedmedia.uberflip.com/h/i/2736246-issue-80-2013 (Page 50 - second last page). Below is a preview of wh...

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Stressed this Christmas? She'll be right mate!

There are some Australians who are a bit stressed out about Christmas this year but most hold the laid back Aussie attitude of ‘she’ll be right mate’. We presented a series of statements to 1,200 Australians (on our November online omnibus) about their attitudes towards Christmas and determined the mean average stress level equates to 52.6 which is defined as ‘medium’ according to the Christmas Stress Index derived by Scott MacLean of Nulink Analytics.   ...

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Where's the respect for our Seniors?

There is a widespread view that a lack of respect is shown to older people in today's society.   We asked the Australian public in our online omnibus of July 2012 about their beliefs regarding how society views older people and the results were quite revealing: 67% believe society generally views older or aged people with 'less respect than they deserve'. This view was common across the sample but even more prevalent in older age categories including Pre-Boo...

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Go online to be social

Many Australians using social media In our latest online omnibus study (conducted in February and March 2012), over three quarters (76%) of online Australians aged 18+ claimed they use or maintain a profile on at least one social media platform and 7% expect to join one in the foreseeable future. There hasn’t been a great deal of change in this incidence since May last year (72%) but we have learnt since then that those who use social media are accessing their account/s an ave...

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Readers referring to online reviews for guidance

Australian consumers influence each other online I recently organised for a group of friends to go out to dinner and referred to a series of online reviews about a particular restaurant to assist me with my decision about where to dine. The experience prompted me to find out whether others use online reviews in similar situations so we posed the question on our latest online omnibus study which revealed… 85% of online Australians claimed to have read or looked at user ...

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Phone: 0417 554 268
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Follow Us On Twitter Kim Di Marzio
Mob: 0417 554 268

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Senior Research Manager
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