Research conducted for Cavill + Co
In our on-line omnibus survey of April 2011, Cavill + Co included a question to determine the influence charities have on Australian consumers brand choices. You may be interested to find that around ONE QUARTER OF AUSTRALIANS actually switched brands in the last year to support a charity.
Click on the link below to find out more:
http://www.cavill.com.au/cms/images/10013/consumers%20switch%20brands%20dec%2011.pdf
