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We now offer a weekly omnibus service sampling 1,000 people across the nation.  

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Testimonials Testimonials

"The name Di Marzio has been synonymous with quality in Market Research since the days of the Worthington Di Marzio partnership of the 1990’s. I have had the pleasure of working with Kim since those days and have always appreciated his meticulous attention to detail and the thoughtful insights that he brought to any project he has been involved with.

Now with Paul Di Marzio joining the firm many new areas of specialisation have been adopted in particular in the areas of Online Research and the use of Social Media and that same dedication to quality research has been maintained. Between them they have embraced the modern methodologies employed by the Market Research industry as well as continuing with the more traditional methods practiced over the years utilising over three decades of experience with the industry and their understanding of client needs.

The loyalty of their client base speaks volumes with regard to the value their experience and knowledge brings to each and every project they undertake. I look forward to a long association with both Kim and Paul in the years ahead."

Brendan Pell
Director - Analytical Services

“I have had the pleasure of working with Di Marzio Research on a number of Market Research projects. Kim and his team are reliable, professional and deliver results on time. I would have no hesitation in recommending Kim to other people.”

Misti Neef
Marketing Manager
Brimbank Shopping Centre


"SuperFriend has had the privilege of working with Kim and Paul over the last 12 months. Kim and Paul always have the best interests of SuperFriend and our Partners at the front of their minds and are very responsive and adaptive to changing needs.

What has been most valued is that Kim and Paul have provided recommendations that have enhanced the projects beyond our initial expectations. This has been indicative of the passion and genuine care they show for their work and clients."

Dr Nerida Joss
Former Insights and Impact Manager

Emma Dunstan
Former Program Manager

"The Di Marzio team are always reliable and easy to deal with. Kim is an expert with data and one of the most respected figures in the industry. The team has been quick to understand what we are trying to achieve and advise us on the most cost-effective approach to make it happen. We have benefited from the new ideas they have brought to the table which have seen our research reach more people and have a greater impact. Having used other research companies I can say that Di Marzio is without question the best value and most innovative research and strategy team I have dealt with."

Hugh Tobin
Former Senior Manager, Media & Communications

“When in doubt, give the problem to Kim and Paul to sort out. Their professionalism, affordability and reliability makes Di Marzio first choice for me every time.”

Austin Begg
Traffic Pty Ltd

"As a small organisation running on a tight budget in a niche area (CSR) it's not easy finding existing research, or funds to conduct a major study. But I am committed to keeping up with consumer trends that impact my clients, so Di Marzio's Omnibus survey has been a godsend. It's given me solid stats to back up gut feel, as well as being able to update pre-GFC stats. If you have a lingering question the Omnibus is a brilliant and cost effective way to get the answer."

Hailey Cavill
Founder and Director
Cavill + Co.

"I've worked with Kim and Paul over a number of years at various times.

Di Marzio Research has every time been both thorough and careful in their collation/collection of research information and in their provision of accurate and properly constructed data files.

I'd have to say that it's always a pleasure doing business with them!"

Scott MacLean
Director - Data Science
Nulink Analytics

“As National Marketing & Business Development Manager at CPA Australia and later as General Manager Marketing & Business Development at the Law Institute of Victoria I worked closely with Di Marzio Research on a number of significant research projects. They could always be relied upon to deliver quality work of the highest standard. Because they understood our business they were able to provide valuable guidance and direction to assist with business strategy and decision-making. They are professionals who really know their stuff!"

Sue Noble
Former Director Member and Partner Engagement
IPAA Victoria

"Kim DiMarzio and DM Research were instrumental in clearly identifying our branding position in our key market areas. The information provided was not only timely, but also useful in assisting us to develop a clear strategic direction for communication and raising brand awareness. Their speed and professionalism to provide well researched data was critical in the assessment of our current brand reputation and enabled us to take strong steps to reposition ourselves in our local catchment areas."

Glenn Kruithoff
Former Director of Corporate Services
Flinders Christian Community College

"Di Marzio Research has supported the Australasian Sonographers Association for over a decade to develop and undertake assessment of the employment issues faced by sonographers. Over the years their advice and expertise has been highly valued and enables us to gain significant industry insights. Their guidance on contemporary practice to achieve the best outcomes from one year to the next were invaluable."

Australasian Sonographers Association

“Placing insightful and effective research meat onto the bone has been provided to STIHL by Kim Di Marzio for the past 10 years.”

Robert Ross
Former Marketing Manager

"The team at Di Marzio is all about substance.  What I love about working with them is that they focus on delivering rigorous simple insight without the fluff.  They are pragmatic in their recommendations and I always feel like they are representing our company as if it were their own.  I felt the work they did on our value proposition research was great value and delivered critical business insights.  They are the perfect research partner for us and I highly recommend them to any company who is looking for data and insights to help inform their business decisions."

Briony Cliffe
Retail Marketing Manager
McMillan Shakespeare Group

“We have been working with Di Marzio Research since 2000. During this time they have always acted with integrity and professionalism on our market research projects. They are very responsive and reliable and provide insights we value to assist us in our marketing decision-making. When it comes to market research they are an integral part of our team.”

Daniella Santilli
Bathroom Business Manager

"I have collaborated with Kim and Paul at Di Marzio Research on projects for Government and in the not for profit sector and have always found them to be professional but very easy to work with and deliver exactly to the brief. Kim and Paul have always succeeded in finding a solution to my research needs within the budget and timelines and are able to quickly understand and navigate any sensitivities of the issue and hit the ground running. Di Marzio Research are a pleasure to work with!"

Georgia Nicholls
Former CEO
Victorian Taxi Association


"We have partnered with Di Marzio Research on a number of major research projects, typically for clients in the government sector. They deliver useful insights and quality reports. We have always been impressed by Kim’s thinking, approach and expertise. He is flexible and responsive, and he and his team present their findings in a clear and compelling manner.

Di Marzio Research is a quality outfit and we look forward to continue working with them. "

Angela Scaffidi
Partner and Head of Change

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How compelling research helps Sensis demonstrate its expertise and build reputation in the media


A key goal of Sensis is to connect Australian consumers with businesses, especially small and medium businesses (SMBs) and government via its various products and digital services. An enabling factor is having a positive reputation – Sensis is known as a trusted marketing partner to SMBs.

Market research plays a major role in helping Sensis regularly scrutinise the marketplace to better understand relevant trends and issues. This in turn assists Sensis to develop products and services which help customers achieve their marketing and business goals.

Through various studies conducted each year with businesses and consumers Sensis demonstrates its digital know-how and has established itself as a thought-leader in this space, which contributes to a positive reputation.

The studies include:

The Sensis Business Index which has tracked SMB confidence and behaviour quarterly since 1993.
The Sensis e-Business report tracking the online experiences and technology uptake of SMBs and consumers yearly since 1998.
The Sensis Social Media report which has monitored social media uptake and behaviour annually over the last six years among SMBs and large firms as well as consumers.


Sensis relies on Di Marzio Research for advice about survey design as well as analysis and interpretation, which are critical elements of the process. The credibility of the research is a high priority given it is published, shared and discussed in public forums through multiple media channels.

Hugh Tobin (Senior Manager, Media and Communications at Sensis) highlights the main benefits.

“The studies play a crucial role in building and enhancing the reputation of Sensis in the marketplace. They position Sensis as a thought leader in the small and medium business space, as well as on all things digital, by demonstrating our depth of knowledge and connection with these industries.”

“The way the research is conducted with a reporting focus on the results and implications help Sensis to be a credible authority. The insights also guide product development and provide our sales team with updated snapshots of what is happening in the market, which assists with their conversations with customers.

“The media landscape is cluttered with organisations pitching stories every day so the research gives us something unique to talk about which helps drive cut-through of our key messages.”

Views from SMBs are influential because they comprise 99% of Australian businesses. Consequently, when SBI results are released, politicians talk about them and they are often quoted in Parliament or by industry bodies and other stakeholder groups.

Apart from a national and industry focus, Sensis also prepares state based media releases, which increases overall coverage.

This year, notable media coverage of the Sensis research included:

  • TV coverage of the Sensis Social Media research on high rating programs such as Today on Channel 9, Channel 9 News, ABC News 24 and live interviews on key metropolitan radio stations such as 3AW and 2CC in Canberra.
  • Opinion pieces which appeared under Sensis senior executives’ names, including an article with the top five tips for SMBs to put together a social media strategy which was published in The Age, Sydney Morning Herald and across the Fairfax digital network.
  • Discussion of the Sensis Business Index results by politicians in most states and territories, across both traditional and social media and in Parliament.

“Our reports have helped to improve the positive coverage of Sensis in the media. Ninety-four percent of media coverage of the Sensis brand was positive last financial year, which was an improvement on the previous year and is very high by industry standards,” says Hugh.

Sensis also presents the research results on digital media channels. A recent initiative was hosting a ‘Tweet Chat’ with the Social Media report discussed in a Twitter Q&A with the online community. Sensis digital experts answered questions using the hashtag #sensissocial. The hashtag trended on Twitter with over 400,000 impressions across Facebook and Twitter.

Sensis also seeks to measure the impact of the research in the media. As Hugh explains: “ROI is important to everything Sensis does. We measure value from the quantity and quality of the media coverage we generate. Using the Advertising Space Rate we work out how much it would cost if we paid for this media coverage.”

Last financial year Sensis generated $5.6 million worth of media coverage from its research program, as measured by third party media companies’ iSentia and Meltwater. Including syndicated coverage, there was a total of 1,886 media mentions - 1,124 online, 435 radio, 140 print and 187 mentions on TV.

It is both fascinating and instructive to see first-hand the types of impact such research can have in the media and in turn, how that has brought value to Sensis.

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