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“As National Marketing & Business Development Manager at CPA Australia and later as General Manager Marketing & Business Development at the Law Institute of Victoria I worked closely with Di Marzio Research on a number of significant research projects. They could always be relied upon to deliver quality work of the highest standard. Because they understood our business they were able to provide valuable guidance and direction to assist with business strategy and decision-making. They are professionals who really know their stuff!"

Sue Noble
Former Director Member and Partner Engagement
IPAA Victoria

"I've worked with Kim and Paul over a number of years at various times.

Di Marzio Research has every time been both thorough and careful in their collation/collection of research information and in their provision of accurate and properly constructed data files.

I'd have to say that it's always a pleasure doing business with them!"

Scott MacLean
Director - Data Science
Nulink Analytics

"The name Di Marzio has been synonymous with quality in Market Research since the days of the Worthington Di Marzio partnership of the 1990’s. I have had the pleasure of working with Kim since those days and have always appreciated his meticulous attention to detail and the thoughtful insights that he brought to any project he has been involved with.

Now with Paul Di Marzio joining the firm many new areas of specialisation have been adopted in particular in the areas of Online Research and the use of Social Media and that same dedication to quality research has been maintained. Between them they have embraced the modern methodologies employed by the Market Research industry as well as continuing with the more traditional methods practiced over the years utilising over three decades of experience with the industry and their understanding of client needs.

The loyalty of their client base speaks volumes with regard to the value their experience and knowledge brings to each and every project they undertake. I look forward to a long association with both Kim and Paul in the years ahead."

Brendan Pell
Director - Analytical Services

"We have partnered with Di Marzio Research on a number of major research projects, typically for clients in the government sector. They deliver useful insights and quality reports. We have always been impressed by Kim’s thinking, approach and expertise. He is flexible and responsive, and he and his team present their findings in a clear and compelling manner.

Di Marzio Research is a quality outfit and we look forward to continue working with them. "

Angela Scaffidi
Partner and Head of Change

"SuperFriend has had the privilege of working with Kim and Paul over the last 12 months. Kim and Paul always have the best interests of SuperFriend and our Partners at the front of their minds and are very responsive and adaptive to changing needs.

What has been most valued is that Kim and Paul have provided recommendations that have enhanced the projects beyond our initial expectations. This has been indicative of the passion and genuine care they show for their work and clients."

Dr Nerida Joss
Former Insights and Impact Manager

Emma Dunstan
Former Program Manager

"I have collaborated with Kim and Paul at Di Marzio Research on projects for Government and in the not for profit sector and have always found them to be professional but very easy to work with and deliver exactly to the brief. Kim and Paul have always succeeded in finding a solution to my research needs within the budget and timelines and are able to quickly understand and navigate any sensitivities of the issue and hit the ground running. Di Marzio Research are a pleasure to work with!"

Georgia Nicholls
Former CEO
Victorian Taxi Association


"The Di Marzio team are always reliable and easy to deal with. Kim is an expert with data and one of the most respected figures in the industry. The team has been quick to understand what we are trying to achieve and advise us on the most cost-effective approach to make it happen. We have benefited from the new ideas they have brought to the table which have seen our research reach more people and have a greater impact. Having used other research companies I can say that Di Marzio is without question the best value and most innovative research and strategy team I have dealt with."

Hugh Tobin
Former Senior Manager, Media & Communications

“When in doubt, give the problem to Kim and Paul to sort out. Their professionalism, affordability and reliability makes Di Marzio first choice for me every time.”

Austin Begg
Traffic Pty Ltd

“We have been working with Di Marzio Research since 2000. During this time they have always acted with integrity and professionalism on our market research projects. They are very responsive and reliable and provide insights we value to assist us in our marketing decision-making. When it comes to market research they are an integral part of our team.”

Daniella Santilli
Bathroom Business Manager

“Placing insightful and effective research meat onto the bone has been provided to STIHL by Kim Di Marzio for the past 10 years.”

Robert Ross
Former Marketing Manager

"Di Marzio Research has supported the Australasian Sonographers Association for over a decade to develop and undertake assessment of the employment issues faced by sonographers. Over the years their advice and expertise has been highly valued and enables us to gain significant industry insights. Their guidance on contemporary practice to achieve the best outcomes from one year to the next were invaluable."

Australasian Sonographers Association

"Kim DiMarzio and DM Research were instrumental in clearly identifying our branding position in our key market areas. The information provided was not only timely, but also useful in assisting us to develop a clear strategic direction for communication and raising brand awareness. Their speed and professionalism to provide well researched data was critical in the assessment of our current brand reputation and enabled us to take strong steps to reposition ourselves in our local catchment areas."

Glenn Kruithoff
Former Director of Corporate Services
Flinders Christian Community College

“I have had the pleasure of working with Di Marzio Research on a number of Market Research projects. Kim and his team are reliable, professional and deliver results on time. I would have no hesitation in recommending Kim to other people.”

Misti Neef
Marketing Manager
Brimbank Shopping Centre


"As a small organisation running on a tight budget in a niche area (CSR) it's not easy finding existing research, or funds to conduct a major study. But I am committed to keeping up with consumer trends that impact my clients, so Di Marzio's Omnibus survey has been a godsend. It's given me solid stats to back up gut feel, as well as being able to update pre-GFC stats. If you have a lingering question the Omnibus is a brilliant and cost effective way to get the answer."

Hailey Cavill
Founder and Director
Cavill + Co.

"The team at Di Marzio is all about substance.  What I love about working with them is that they focus on delivering rigorous simple insight without the fluff.  They are pragmatic in their recommendations and I always feel like they are representing our company as if it were their own.  I felt the work they did on our value proposition research was great value and delivered critical business insights.  They are the perfect research partner for us and I highly recommend them to any company who is looking for data and insights to help inform their business decisions."

Briony Cliffe
Retail Marketing Manager
McMillan Shakespeare Group

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Tweet, Tweet! A little birdy told me...


Reflections from the 2016 AMSRS Conference

The 2016 AMSRS conference in Melbourne provided an array of entertaining and enlightening moments many of which were captured in the Twittersphere for all to see on the big screen in Plenary Hall. Here’s a recap of what I tweeted (@DiMarzioRsearch) and shared throughout the two days using #AMSRS

It began with Richard Silberstein (Chairman of Neuro-Insight) shedding some light on use of neuro science and its influence on advertising effectiveness. Some interesting examples were used including a captivating ad for Volvo Trucks – The Epic Split featuring Van Damme.

Simon Corah (CEO of Growth Mantra) followed with his riveting presentation about future trends and showed us some fascinating insights about opportunities for growth but it was this quote which captured my attention…

This is a valuable reminder to us conducting communications related research about the desired outcome of any campaign.

The first of a number of Research Effectiveness Awards were presented and I was pleased to find out a friend of mine, Nick Dawes (Zing Insights) won the Communications Strategy Award for his work on the 2015 ICC Cricket World Cup television commercial. A fantastic achievement for someone who just started his own business in 2014. Well done mate!

Following the opening keynote presentations and an entertaining panel discussion, we broke out to listen to industry colleagues on a variety of topics. In the QPMR session, John Daley (CEO at the Grattan Institute) shared some tips on how to tell a clear and succinct story through data. The following comment rang true to me (and I’m sure many others in the room as well)…

It highlighted the importance of really thinking about how you present your charts so they clearly illustrate your story.

After lunch, I ventured into the Orange Room for a three part series of ‘Talking ‘Bout My Generation’. Gen Z, Millennials and Baby Boomers all featured but it was this quote by Catherine Rickwood (Three Sisters Research) which peaked my interest after she shared her story about learning to ride a motorbike...

This was a helpful tip to keep your eye on the ball and she shared some practical advice to include more age brackets in surveys allowing for greater analysis scope by this variable. Catherine made a valid point that a 65 year old’s view of the world is likely to be very different to an 80 year old but we often just analyse this age group as ‘65+’.

I was impressed with Catherine's content so it wasn’t a surprise that she was judged best presentation for the conference.

The day concluded with a passionate talk from Young Australian of the Year Thomas King who despite not being in the room as he was announced, displayed great poise to deliver an inspirational speech about what drives today’s young people…

When questioned about how parents should ask their children about their futures his response focused on following their passions.  

I left the first day of conference feeling invigorated then enjoyed an entertaining gala dinner watching everyone boogie the night away to the soulful tunes of Marcia Hines.

The coffee line was very long on the morning of day 2 with many tired eyes and a few croaky voices heard but the opening session line-up in the Plenary room was fantastic. Four outstanding speakers gave us an international researcher’s perspective which was stimulating. Dominic Carter (CEO of Carter JMRN) an Australian researcher who set up his own firm in Japan spoke of his experiences adjusting to Japanese culture and explained how important it is for marketers to understand. I heard some nuggets of gold in his talk…

The first quote resonated with me working for and with small businesses as it is our differences which make us unique and this is a key ingredient for success. Furthermore, the statement that culture influences our questions and answers prompted me to consider this factor more carefully when designing research.

Nick Namouf (Applied Behavioural Science Specialist) who hails in the US retweeted this gem I managed to capture during his presentation...

I was chuffed with the retweet but more impressed with his excellent talk and clever sense of humour which highlighted that small things can make a big difference and to make the most of opportunities presented to us.

After morning tea, I found myself in the Orange Room once again listening to Nikki Feld (TNS and former Young Researchers Network committee member) and Bec Brideson (Venus Comms) tell us about ‘Womenomics’. They highlighted the differences in how males and females think about and respond to different advertising stimuli or even to the simple question ‘Do you want to go out for a drink?’


Apart from this humorous but very accurate depiction, there were some powerful insights shared which made me realise how important it is to assess the differences in male and female viewpoints more carefully.

The final session was empowering with a panel discussion about what clients want. Among the many useful thoughts shared, I felt Tim Ovadia (CUB) summed it up nicely…

The message to me was heard loud and clear – We’re here to help!

The finale was James O’Loughlin (Author / Comedian / Media Personality and all around great guy) who entertained us by sharing his knowledge about innovation but first raised the question…

 He responded with five valuable tips and encouraged us to think differently…

Before I knew it, the conference came to a close for another year and this little tweety bird flew off into the distance full of excitement, ideas and inspiration. What a great 2 days! There was only one thing left to say…

Tweets and Retweets by:

Paul Di Marzio
Senior Research Manager
Di Marzio Research

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Senior Research Manager
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