DMReveals
A SMART way to interact
Smartphone ownership on the rise
These days it is quite common to see people constantly interacting with their mobile phone which is not surprising given the advancements in technology has enticed many people to purchase a smartphone (like an I-phone, Samsung Galaxy, Windows 7, HTC Desire).
In May 2011 we asked 1,200 Australians via our online omnibus survey whether they owned a smartphone and found 39% said “yes”. In our latest omnibus survey (conducted in February and March 2012) we asked the same question and discovered more than half (52%) saying they own a smartphone.
Smartphones have become an important social interaction tool because they have multiple communication functions. Not only can they be used for calling and sending text messages, but also for accessing social media such as Facebook, YouTube and Twitter.
Our latest survey results also showed us that 76% of online Australians are members of, or maintain a profile, on at least one social media hub and amongst those, 42% use their Smartphone to access such social media.
We encourage those who are interested in finding out more specific information about smartphone ownership and usage to contact Kim or Paul Di Marzio.
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