Our Omnibus Our Omnibus

Our Next Omnibus:

February / March, 2018

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Testimonials Testimonials

"The name Di Marzio has been synonymous with quality in Market Research since the days of the Worthington Di Marzio partnership of the 1990’s. I have had the pleasure of working with Kim since those days and have always appreciated his meticulous attention to detail and the thoughtful insights that he brought to any project he has been involved with.

Now with Paul Di Marzio joining the firm many new areas of specialisation have been adopted in particular in the areas of Online Research and the use of Social Media and that same dedication to quality research has been maintained. Between them they have embraced the modern methodologies employed by the Market Research industry as well as continuing with the more traditional methods practiced over the years utilising over three decades of experience with the industry and their understanding of client needs.

The loyalty of their client base speaks volumes with regard to the value their experience and knowledge brings to each and every project they undertake. I look forward to a long association with both Kim and Paul in the years ahead."

Brendan Pell
Director - Analytical Services

“When in doubt, give the problem to Kim and Paul to sort out. Their professionalism, affordability and reliability makes Di Marzio first choice for me every time.”

Austin Begg
Traffic Pty Ltd

"We have partnered with Di Marzio Research on a number of major research projects, typically for clients in the government sector. They deliver useful insights and quality reports. We have always been impressed by Kim’s thinking, approach and expertise. He is flexible and responsive, and he and his team present their findings in a clear and compelling manner.

Di Marzio Research is a quality outfit and we look forward to continue working with them. "

Angela Scaffidi
Partner and Head of Change

"I've worked with Kim and Paul over a number of years at various times.

Di Marzio Research has every time been both thorough and careful in their collation/collection of research information and in their provision of accurate and properly constructed data files.

I'd have to say that it's always a pleasure doing business with them!"

Scott MacLean
Director - Data Science
Nulink Analytics

"The team at Di Marzio is all about substance.  What I love about working with them is that they focus on delivering rigorous simple insight without the fluff.  They are pragmatic in their recommendations and I always feel like they are representing our company as if it were their own.  I felt the work they did on our value proposition research was great value and delivered critical business insights.  They are the perfect research partner for us and I highly recommend them to any company who is looking for data and insights to help inform their business decisions."

Briony Cliffe
Marketing Manager

“As National Marketing & Business Development Manager at CPA Australia and later as General Manager Marketing & Business Development at the Law Institute of Victoria I worked closely with Di Marzio Research on a number of significant research projects. They could always be relied upon to deliver quality work of the highest standard. Because they understood our business they were able to provide valuable guidance and direction to assist with business strategy and decision-making. They are professionals who really know their stuff!"

Sue Noble
Director Member and Partner Engagement
IPAA Victoria

"As a small organisation running on a tight budget in a niche area (CSR) it's not easy finding existing research, or funds to conduct a major study. But I am committed to keeping up with consumer trends that impact my clients, so Di Marzio's Omnibus survey has been a godsend. It's given me solid stats to back up gut feel, as well as being able to update pre-GFC stats. If you have a lingering question the Omnibus is a brilliant and cost effective way to get the answer."

Hailey Cavill
Founder and Director
Cavill + Co.

"The Di Marzio team are always reliable and easy to deal with. Kim is an expert with data and one of the most respected figures in the industry. The team has been quick to understand what we are trying to achieve and advise us on the most cost-effective approach to make it happen. We have benefited from the new ideas they have brought to the table which have seen our research reach more people and have a greater impact. Having used other research companies I can say that Di Marzio is without question the best value and most innovative research and strategy team I have dealt with."

Hugh Tobin
Senior Manager, Media & Communications

"Kim DiMarzio and DM Research were instrumental in clearly identifying our branding position in our key market areas. The information provided was not only timely, but also useful in assisting us to develop a clear strategic direction for communication and raising brand awareness. Their speed and professionalism to provide well researched data was critical in the assessment of our current brand reputation and enabled us to take strong steps to reposition ourselves in our local catchment areas."

Glenn Kruithoff
Former Director of Corporate Services
Flinders Christian Community College

“I have had the pleasure of working with Di Marzio Research on a number of Market Research projects. Kim and his team are reliable, professional and deliver results on time. I would have no hesitation in recommending Kim to other people.”

Misti Neef
Marketing Manager
Brimbank Shopping Centre


"I have collaborated with Kim and Paul at Di Marzio Research on projects for Government and in the not for profit sector and have always found them to be professional but very easy to work with and deliver exactly to the brief. Kim and Paul have always succeeded in finding a solution to my research needs within the budget and timelines and are able to quickly understand and navigate any sensitivities of the issue and hit the ground running. Di Marzio Research are a pleasure to work with!"

Georgia Nicholls
Victorian Taxi Association


“We have been working with Di Marzio Research since 2000. During this time they have always acted with integrity and professionalism on our market research projects. They are very responsive and reliable and provide insights we value to assist us in our marketing decision-making. When it comes to market research they are an integral part of our team.”

Daniella Santilli
Bathroom Business Manager

“Placing insightful and effective research meat onto the bone has been provided to STIHL by Kim Di Marzio for the past 10 years.”

Robert Ross
Former Marketing Manager

"SuperFriend has had the privilege of working with Kim and Paul over the last 12 months. Kim and Paul always have the best interests of SuperFriend and our Partners at the front of their minds and are very responsive and adaptive to changing needs.

What has been most valued is that Kim and Paul have provided recommendations that have enhanced the projects beyond our initial expectations. This has been indicative of the passion and genuine care they show for their work and clients."

Dr Nerida Joss
Insights and Impact Manager

Emma Dunstan
Program Manager

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Our Omnibus

Our next omnibus survey will run in February / March, 2018

Our quarterly omnibus survey was introduced in 2008 in conjunction with MarketMetrics. It provides a fast, reliable and very cost-efficient market research option for clients to meet a range of information needs and objectives.  

This study adopts an online methodology with a sample of 1,200 people aged 18+ residing in the mainland states who use the internet. Research participants are sourced from a reputable online research panel specialist firm (Survey Sampling International) with quality accreditation in this field. The sample design seeks to match the adult population closely on key demographics and is weighted to the latest Census data by age, gender and location.

The omnibus fee is based on a per question basis, with demographics asked free.

Sample Location Details

By State the following sample sizes are sought:

  Metro Rural Total
NSW 240 110 350
VIC 200 100 300
QLD 135 65 200
SA 120 55 175
WA 120 55 175
TOTAL 815 385 1,200

Demographic Questions

The following demographics are collected at no extra cost to clients:

Gender Education
Age Household size
Work Status Household income
Occupation Home ownership
Marital status / Lifecycle stage NESB/ATSI background

Costs (Applicable for 2017)

The following rates apply for closed questions. Open-ended questions attract an additional fee for coding of $500 each. These rates do not include GST.

No. of Questions: National One State
1 $1,200 $600
2-4 $1,000 each $500 each
5 plus $800 each $400 each

Costs allow for:

  • all or most people responding to the question(s) asked;
  • standard demographics listed above included;
  • and cross-tabulated results are provided in Word or PDF format as well as an SPSS data file of the numeric responses (if requested).

Timing and Provision of Results

  • 7 days notice required of decision to participate.
  • Questions must be finalised 5 days before fieldwork.
  • Results will be available in cross-tabulated form within one week of fieldwork ending (depending on number of open-ended questions requiring coding).
  • Verbatim responses to open-ended questions can be provided in Excel format.

More Information

  • A length limit of 50 questions is placed on each omnibus survey (excluding demographics).
  • Survey will run only if a minimum of 20 questions are asked (excluding demographics).
  • Interpretative reports can be supplied for a fee to be individually quoted.
  • Costs can be provided for clients desiring sampling of 2-4 States.

Feedback from research participants:

Since 2012, we've been asking Australians who have participated in our omnibus survey to provide feedback about it (at the conclusion of the survey) and the overall consensus has been consistently positive.  Here is a selection of comments we have received (anonymously):

"After completing 1000's of surveys over the last 8 years, I can state without any hesitation the design, layout and terminology used in this survey is one of the best I've experienced (Top 1 or 2). Well done folks."

"It was easy and simple and interesting that you personally asked for feedback :-)"

"Really well designed. Very clear & easy on a mobile phone and such a different interesting topic."

"Very easy survey to do, unlike some."

"One of the easiest, relevant surveys I have completed."

"I found this a very interesting survey. It's nice that someone is showing concerns about these issues."

"An interesting survey.  There should be more like this which is relevant to the people in general who live in this country."

"I enjoyed that survey.  Well presented and very easy to follow.  Great questions too."

"Very tidy, enjoyable, interesting, terse survey - thanks.  I like the automatic next page facility - it saves time.  You create very user friendly surveys which is appreciated (some are dreadful). Well done."

"That was seriously one of the most efficient and fastest surveys I have ever done."

"Best, easiest, fastest survey engine ever!  Thank you."

"This survey was very interesting to complete and I also learned something new."

Di Marzio Research
5 Jolen Court
Donvale VIC 3111
Phone: (03) 9841 5546
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Follow Us On Twitter Kim Di Marzio
Mob: 0417 554 268

Follow Us On Twitter Paul Di Marzio
Senior Research Manager
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