Our Omnibus Our Omnibus

We now offer a weekly omnibus service sampling 1,000 people across the nation.  

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Testimonials Testimonials

"I have collaborated with Kim and Paul at Di Marzio Research on projects for Government and in the not for profit sector and have always found them to be professional but very easy to work with and deliver exactly to the brief. Kim and Paul have always succeeded in finding a solution to my research needs within the budget and timelines and are able to quickly understand and navigate any sensitivities of the issue and hit the ground running. Di Marzio Research are a pleasure to work with!"

Georgia Nicholls
Former CEO
Victorian Taxi Association


"As a small organisation running on a tight budget in a niche area (CSR) it's not easy finding existing research, or funds to conduct a major study. But I am committed to keeping up with consumer trends that impact my clients, so Di Marzio's Omnibus survey has been a godsend. It's given me solid stats to back up gut feel, as well as being able to update pre-GFC stats. If you have a lingering question the Omnibus is a brilliant and cost effective way to get the answer."

Hailey Cavill
Founder and Director
Cavill + Co.

“We have been working with Di Marzio Research since 2000. During this time they have always acted with integrity and professionalism on our market research projects. They are very responsive and reliable and provide insights we value to assist us in our marketing decision-making. When it comes to market research they are an integral part of our team.”

Daniella Santilli
Bathroom Business Manager

"SuperFriend has had the privilege of working with Kim and Paul over the last 12 months. Kim and Paul always have the best interests of SuperFriend and our Partners at the front of their minds and are very responsive and adaptive to changing needs.

What has been most valued is that Kim and Paul have provided recommendations that have enhanced the projects beyond our initial expectations. This has been indicative of the passion and genuine care they show for their work and clients."

Dr Nerida Joss
Former Insights and Impact Manager

Emma Dunstan
Former Program Manager

"Kim DiMarzio and DM Research were instrumental in clearly identifying our branding position in our key market areas. The information provided was not only timely, but also useful in assisting us to develop a clear strategic direction for communication and raising brand awareness. Their speed and professionalism to provide well researched data was critical in the assessment of our current brand reputation and enabled us to take strong steps to reposition ourselves in our local catchment areas."

Glenn Kruithoff
Former Director of Corporate Services
Flinders Christian Community College

“As National Marketing & Business Development Manager at CPA Australia and later as General Manager Marketing & Business Development at the Law Institute of Victoria I worked closely with Di Marzio Research on a number of significant research projects. They could always be relied upon to deliver quality work of the highest standard. Because they understood our business they were able to provide valuable guidance and direction to assist with business strategy and decision-making. They are professionals who really know their stuff!"

Sue Noble
Former Director Member and Partner Engagement
IPAA Victoria

"The name Di Marzio has been synonymous with quality in Market Research since the days of the Worthington Di Marzio partnership of the 1990’s. I have had the pleasure of working with Kim since those days and have always appreciated his meticulous attention to detail and the thoughtful insights that he brought to any project he has been involved with.

Now with Paul Di Marzio joining the firm many new areas of specialisation have been adopted in particular in the areas of Online Research and the use of Social Media and that same dedication to quality research has been maintained. Between them they have embraced the modern methodologies employed by the Market Research industry as well as continuing with the more traditional methods practiced over the years utilising over three decades of experience with the industry and their understanding of client needs.

The loyalty of their client base speaks volumes with regard to the value their experience and knowledge brings to each and every project they undertake. I look forward to a long association with both Kim and Paul in the years ahead."

Brendan Pell
Director - Analytical Services

"The team at Di Marzio is all about substance.  What I love about working with them is that they focus on delivering rigorous simple insight without the fluff.  They are pragmatic in their recommendations and I always feel like they are representing our company as if it were their own.  I felt the work they did on our value proposition research was great value and delivered critical business insights.  They are the perfect research partner for us and I highly recommend them to any company who is looking for data and insights to help inform their business decisions."

Briony Cliffe
Retail Marketing Manager
McMillan Shakespeare Group

"We have partnered with Di Marzio Research on a number of major research projects, typically for clients in the government sector. They deliver useful insights and quality reports. We have always been impressed by Kim’s thinking, approach and expertise. He is flexible and responsive, and he and his team present their findings in a clear and compelling manner.

Di Marzio Research is a quality outfit and we look forward to continue working with them. "

Angela Scaffidi
Partner and Head of Change

“Placing insightful and effective research meat onto the bone has been provided to STIHL by Kim Di Marzio for the past 10 years.”

Robert Ross
Former Marketing Manager

"Di Marzio Research has supported the Australasian Sonographers Association for over a decade to develop and undertake assessment of the employment issues faced by sonographers. Over the years their advice and expertise has been highly valued and enables us to gain significant industry insights. Their guidance on contemporary practice to achieve the best outcomes from one year to the next were invaluable."

Australasian Sonographers Association

“When in doubt, give the problem to Kim and Paul to sort out. Their professionalism, affordability and reliability makes Di Marzio first choice for me every time.”

Austin Begg
Traffic Pty Ltd

"The Di Marzio team are always reliable and easy to deal with. Kim is an expert with data and one of the most respected figures in the industry. The team has been quick to understand what we are trying to achieve and advise us on the most cost-effective approach to make it happen. We have benefited from the new ideas they have brought to the table which have seen our research reach more people and have a greater impact. Having used other research companies I can say that Di Marzio is without question the best value and most innovative research and strategy team I have dealt with."

Hugh Tobin
Former Senior Manager, Media & Communications

"I've worked with Kim and Paul over a number of years at various times.

Di Marzio Research has every time been both thorough and careful in their collation/collection of research information and in their provision of accurate and properly constructed data files.

I'd have to say that it's always a pleasure doing business with them!"

Scott MacLean
Director - Data Science
Nulink Analytics

“I have had the pleasure of working with Di Marzio Research on a number of Market Research projects. Kim and his team are reliable, professional and deliver results on time. I would have no hesitation in recommending Kim to other people.”

Misti Neef
Marketing Manager
Brimbank Shopping Centre


View all »

Our People

Kim Di Marzio
Kim Di MarzioDirector

“Even after practicing for over 40 years, I still love being a researcher. People, marketing and social issues remain endlessly fascinating subjects. I’ve been blessed by the variety of both qualitative and quantitative work I’ve had, by what I’ve learnt about so many subjects, and also about the practice of ‘good’ research”.

Kim graduated with a Bachelor of Economics in 1975 and has been involved in the market research industry since 1977. His early research experience was gained on the client side first at ANZ Bank and then Cadbury Schweppes. During this time, Kim also completed the Graduate Diploma in Marketing where he was one of the top students in the research stream.

From 1981-86 he was a research consultant at Reark Research and then Brian Sweeney & Associates where he became a Director before starting Worthington Di Marzio.

Kim is equally adept at qualitative and quantitative disciplines. He has consulted on an extremely wide variety of product and service areas, designing and managing numerous projects for both private and government sectors.

Kim is highly respected in the industry. He is a Qualified Professional Researcher (QPR), was a committee member of the Market Research Society of Australia from 1984 to 1988, Chairman of AMSRO from 1989 to 1993 and was awarded Fellow status by the Australian Market and Social Research Society (AMSRS) in 1999.


Paul Di Marzio
Paul Di MarzioSenior Research Manager

“I’ve been fortunate to work alongside my father whose passion and willingness to share his wealth of knowledge has guided my development and confidence as a researcher. I’ve grabbed this opportunity with both hands and haven’t looked back! I believe the insights we deliver to clients are enhanced by the perspectives that our blend of youth and experience provides. I’m very enthusiastic about what lies ahead for our firm.”

Paul was offered a role as Project Manager with Di Marzio Research in 2006 after gaining sales and marketing experience working at Nike Australia. He completed a marketing degree at La Trobe University which included a stint at the University of Oregon (USA) where he focused on the marketing discipline. In 2009, he spent a year working at Quantum Market Research which expanded his knowledge as a researcher and then he returned to Di Marzio Research in 2010.

Di Marzio Research has a broad client list allowing Paul to work on both qualitative and quantitative projects spanning many industries including advertising, financial services, retail and wholesale trade, energy supply, sports, entertainment, social and government research.

He’s intrigued to learn more about others’ life experiences, particularly through face-to-face qualitative research which he enjoys, but he also has a flair for bringing numbers to life. Paul has also become knowledgeable about online social media which he uses to enrich the information gathered via primary research techniques. Such traits have been beneficial in his interaction with clients, and in assisting them with strategic decision making.

Paul is an advocate for the market research industry and is enthusiastic about it.

  • He is a Qualified Professional Researcher (QPR) and a Full Member of the Australian Market & Social Research Society (AMSRS).
  • He has served on various AMSRS committees including the editorial advisory committee for Research News (the industry’s monthly member publication) and the Young Researchers Group.
  • He seeks to promote the industry to potential talent at high school and university by presenting and talking to them about his experience in the industry.
  • He was involved in the Australian Marketing Institutes mentoring program, working with upcoming marketing graduates to assist them with their career goals.
  • He presented at the 2018 AMSRS national conference about workplace mental health and wellbeing - you can find out more about the presentation by reading this blog - What does a Thriving Workplace look like?


Annette Simpson
Recruitment Manager

Annette Simpson has spent over 30 years working in market research, including the last 20 years with Worthington Di Marzio and Di Marzio Research. This experience has encompassed practical involvement in all qualitative and quantitative market research techniques, from recruitment to executive in-depth interviewing with managers and professionals at the highest levels.

She has also developed strong managerial skills relating to both qualitative and quantitative field teams.

Annette has personally co-ordinated and recruited large numbers of rare populations for national interview studies, involving up to 150 individual qualitative interviews

She has also served as Chair of the Field Management Group (subcommittee of AMSRS).

Di Marzio Research
5 Jolen Court
Donvale VIC 3111
Phone: 0417 554 268
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Mob: 0417 554 268

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Senior Research Manager
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