Our world is quickly evolving as technology continues to improve. So many of us own smartphones these days which enables us to be constantly connected. This presents tremendous potential for researchers to engage with participants but are we capitalising on this opportunity?
Check out our latest infographic to find out more:
Note: The data shown above is based on results obtained in our online omnibus survey (conducted between May 2011 – March 2014). The total sample is 1,200 and the number of smartphone owners in March 2014 was 915.
Although most ‘online’ Australians are yet to participate in market research on their smartphones, many claim they would be happy to do so.
For more details, please contact Paul Di Marzio.