Are Australian Seniors ‘switching on’ to technology?

Di Marzio Research has teamed up with Latitude Insights to produce “Switched On” a comprehensive study of Australian Seniors and their relationship with technology.

Some of the findings were quoted in an article entitled ‘Online Life for Seniors’ published in Aged Care Insights magazine (Edition 80. December – January 2014).  See (Page 50 – second last page).

Below is a preview of what we learnt but we have plenty more we can share with you (for a very affordable price).

As you embrace technology are you leaving your senior customers behind?