Sensis e-business Report 2015 – The online experience of Small and Medium Enterprises

We’re pleased to have worked on the latest Sensis e-business annual survey about technology use and e-commerce among 1,000 Small and Medium Enterprises (SMEs) and 800 adult consumers across the nation.

This study covered a lot of ground and a snapshot of key results is presented in the infographics below but we’d like to draw attention to three instructive findings in particular…

  1. Many mobile users (78%) like to use their phone for maps and directions and most SMEs (81% with a website) meet that need by having a location map on their site.
  2. A majority of consumers access the internet by mobile (69%) or tablet (57%) but only 35% of SMEs have mobile-optimised websites which means that internet browsing on quite a lot of SME websites is not user friendly for such customers and potential customers.
  3. Mobiles (40%) or tablets (33%) are quite popular for ordering goods and services but only 19% of SMEs have transaction functionality on their website which suggests some SMEs are missing sales opportunities.

Hence, SMEs are pretty easy to locate online but that is not necessarily so when it comes to e-commerce.

Australia SMEs and websites

Note: Results above based on telephone interviews with 1,000 SMEs throughout Australia


How Australians use mobile technology
Results above based on telephone interviews with 800 consumers throughout Australia

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