The Crusading Consumer

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities.

New research from Di Marzio and social good agency® launched on 29th October, 2021, reveals that during lockdown, Australians have become more concerned about social and environmental issues, and they’re demanding that the corporate sector step up and show leadership in solving social issues.

The report confirms that Millennials are no longer the flag bearers of the Conscious Consumer movement – it’s across all ages and locations.  Numerous trend reports from PWC, Mintel, Globescan and Accenture confirm that this is a growing global movement.

The Conscious Consumer Research report is free to download by clicking the following link – BPR conscious consumer report 2021.