The Directors

“Working alongside my father gave me an excellent grounding in research. I am now managing the business and I’m very enthusiastic about what lies ahead for our firm. I believe our blend of youth and experience as we continue to work together enhances the insights we deliver.”

Paul has a marketing degree from La Trobe University which included a stint at the University of Oregon (USA) where he focused on the marketing discipline. He began his career at Nike Australia before joining Di Marzio Research in 2006. He has also worked at Quantum Market Research and Latitude Insights (now Bastion Latitude).

He’s intrigued to learn more about others’ life experiences, particularly through face-to-face qualitative research which he enjoys, but he also has a flair for bringing numbers to life.  Such traits have been beneficial in his interaction with clients, and in assisting them with strategic decision making.

He is a Qualified Professional Researcher (QPR) and a Full Member of The Research Society (formerly AMSRS).

“I love being a researcher. People, marketing and social issues remain endlessly fascinating subjects to study qualitatively and quantitatively and I remain committed to the practice of quality research”.

Kim has a Bachelor of Economics and a Graduate Diploma in Marketing. He has been involved in the market research industry since 1977 working at ANZ Bank, Cadbury Schweppes, Reark Research and Sweeney Research before starting Worthington Di Marzio in 1989 which was the precursor of Di Marzio Research.

He has consulted on an extremely wide variety of product and service areas, designing and managing thousands of projects for private and government clients.

Kim is a Qualified Professional Researcher (QPR) and was awarded Fellow status by The Research Society (formerly AMSRS) in 1999.