Our core business focuses on...
Communicating with people
Listening to people
Understanding people
Working with people
The crux of our market research and consultancy service is unearthing insights about people who are relevant to your organisation and its success. There are four main steps we follow to achieve this:
1. Discuss
It is said that a problem well defined is already half solved. The early stages of the research process play a pivotal role in this and we will help tailor discussions with you not only to fully understand the challenge faced but also the best options to address it.
2. Detect
We advise the most appropriate approach to address the challenge faced and apply the research techniques required (outlined below) based on our skill set, experience and knowledge to detect the information required from the target audience.
3. Decipher
After collecting the desired information, we sift through and decipher what it means. The aim of our analysis and interpretation is to uncover insights which are of benefit and value to the business.
4. Deliver
Our mantra is to deliver quality research that helps you make better business decisions in a timely and cost effective manner.
Research Techniques
Our arsenal includes the following qualitative, quantitative and observational techniques. Projects are custom designed using the most suitable technique/s to address the information objectives.
Research Experience
Our experience is vast, having worked on a variety of projects in areas like…
BRANDING & POSITIONING
COMMUNICATIONS & ADVERTISING
CUSTOMER & MEMBER NEEDS
PUBLIC POLICY
NEW PRODUCT DEVELOPMENT
SEGMENTATION
COMMUNITY ATTITUDES
CUSTOMER SATISFACTION
BUSINESS TO BUSINESS
Research Partnerships
We’ve always admired the collaborative approach of the market research industry in Australia. Quite regularly, we partner with different agencies either on specific projects or to provide an additional human resource. This has involved conducting qualitative fieldwork (depth interviews or focus groups) and quantitative project management (i.e. questionnaire design, data processing, analysis, charting, reporting). We’re flexible and happy to discuss the most suitable arrangement but generally we work as a sub-contractor for an hourly rate. We have also partnered non-research agencies like Public Relations, Communications and Marketing Consultancies in projects where we were the researchers used in the project at hand which had a wider ambit than market research.
