There are some Australians who are a bit stressed out about Christmas this year but most hold the laid back Aussie attitude of ‘she’ll be right mate’.
We presented a series of statements to 1,200 Australians (on our November online omnibus) about their attitudes towards Christmas and determined the mean average stress level equates to 52.6 which is defined as ‘medium’ according to the Christmas Stress Index derived by Scott MacLean of Nulink Analytics.
In observing some of the key findings we found 54% agreed that ‘Christmas is coming on much too fast this year’ and some are worried about the costs associated with Christmas…
- 41% agreed with the statement ‘I am worried about the expense of Christmas this year’
However, many aren’t really concerned about the festive season…
- 62% agreed with the statement ‘I’m not at all worried about Christmas and the Christmas season this year – it always seems to work out OK’.
- 48% agreed with the statement ‘I feel that I have my Christmas day arrangements well in hand, and I’m not really worried about it’.
So to everyone out there who is a bit stressed about the festive season, just remember – she’ll be right mate!
If you are interested to find out more about the Christmas Stress Index including a full set of results to all questions asked and differences by demographic segments, please contact Paul Di Marzio from Di Marzio Research or Scott MacLean of Nulink Analytics – http://www.nulinkanalytics.com.au
From the team at Di Marzio Research we’d like to wish everyone a wonderful and safe Christmas / New Year period and we look forward to providing you with some more fresh and interesting research findings in 2013.
